Comprehensive Loyalty is a team of seasoned consultants and analysts specializing in site selection studies and customer loyalty development. The name Comprehensive Loyalty was chosen because of years of working with companies who have fragmented their customer development programs by ignoring site location and modern database marketing techniques. We specialize in a comprehensive approach that incorporates store development (site selection), loyalty-based data processing, database marketing and customer profiling (RFM scores, customer segments of highest lifetime value, attrition studies), market share analysis and incentive compensation. This approach leads to achieving Marketing Alignment ( TM ) and a "Loyalty Transformation Process. Computerized site selection: rigorous exmination of your present customer base is carried out using regression models to determine predictive attributes. Distance decay models, competitive effect formulas, sisterstore or cannibalization formulas are all combined in a computer model. The model is cross-validated for accuracy (usually within + or - 5% to 8%m depending on sample sizes). Hundreds of potential sites are then evaluated using GIS software. Don't fly in the dark, use science to find your best location. Customer profiling for target marketing. Loyalty analysis for increased profits, and databased marketing services are all provided. Associates have combined 80 years of experience.